What Happened to Talenti?

A premium brand that got significantly worse but didn't drop the price? Seems obvious that this is going to be a story about private equity or a similar acquisition, and indeed it is.

https://www.worseonpurpose.com/ has a giant list of these, with a tracker that breaks down hundreds of once-premium brands and the exact changes that the companies that acquire the brands make to make the things cheaper and worse, capitalizing on the good name of the company until they wear it down completely.

Heh, my wife was the maintenance supervisor for the Missouri Unilever plant that makes Talenti (well, not Unilever anymore). The same plant also makes Breyer's, Magnum bars, Choco Tacos, Popsicles, and various other novelties.

She frequently complained about the Talenti line having issues. When it was acquired they had contractual responsibilities to produce the gelato a certain way. One thing I remember is it used sugar in granular/powdered form, whereas all the other ice creams used a syrup. So they had giant hoppers of sugar, which of course are a big explosion hazard so there was a lot of equipment around that to keep it from blowing up.

I do remember the tight lids thing, heh. They were well aware...

Ben & Jerry's is also a Unilever brand but manufactured in Vermont (but largely not the one that everyone tours). I think that one is even more complicated because of all the little mix-in ingredients and stuff. And I remember at one point they had these "pint slices" which were packaged as rectangular prisms and had to be cut by enormous, very sharp knives, which caused a fair number of worker injury events.

Since then she's moved on to manufacturing other things. As a purely digital guy, I'm always fascinated by the "real world" things that physical goods have to deal with.

Agreed that this happens to a lot of specialty products, but for some reason Ice Cream (or in this case gelato) always seems to go through this cycle. Its like a 10 year cycle from introduction to popularity to selling out and going with cheaper ingredients and before you know it the brand is tarnished and some other brand has taken the mantle.

The best arbitrage was that purchasing a jar like that (empty, a la carte) would cost $3. So you were basically getting amazing ice-cream for $2. Half my pantry became reused Talenti jars.

Oh yeah, my partner and I noticed this when our local grocery store had a sale on Talenti. It just... wasn't very good. Like it was just OK. For that grocery store, Nancy's Fancy is next to Talenti and - for a couple bucks more - you get something that is absolutely delicious.

I'm not associated with Nancy's Fancy but I will absolutely shill for it. Wonderful stuff.

They mention Jeni's. Now that is premium ice cream. Their "darkest chocolate" and "milkiest chocolate" flavors are the only chocolate ice creams I like, because they actually taste liko eating chocolate.

I got 3 jars for sale for under $9 last week so while the quality has probably dropped it's usually the cheapest gelato product at the supermarket.

Amazing fresh ice cream is just not that hard to make at home.

It’s also a fun social thing especially with young kids.

Companies need to be taught that if they enshittify they die.

Putting 2 servings of ice cream in a thick plastic jar was always a dumb gimmick.

Same thing that happened to every other brand on earth: product quality was sacrificed to serve profit. Even the seemingly well-meaning Ben and Jerry's fell.

Anyone who has read schumpeter could predict this. It's disappointing how few people in the forums of the capital of VC recognize this: production methods should be nationalized at the point of enshittification or you end up in the current shithole.

Looks like classic enshittification to me. It doesn't only apply to software and services.