BMW Is Showing Commercials on Their Car's Dash Screens as a Treat
Posted by CharlesW 8 hours ago
Comments
Comment by voakbasda 6 hours ago
Comment by immawizard 6 hours ago
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Comment by inigyou 5 hours ago
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Comment by altairprime 5 hours ago
It’s such a look of desperation to add advertisements when they didn’t start out as a carnival-barker brand that it’s hard to continue trusting their vehicle manufacturing. Look at how poorly they rank in reliability perception relative to Jaguar and Subaru — and only two steps away from ‘We’re selling your radio data to stay afloat’ GM, too?! https://www.bmwblog.com/2025/06/29/2025-jd-power-initial-qua...
Ugh. I may not personally like their cars but I still hate to see it when notable brands swan-dive into the rocks rather than just wind down gracefully. Hopefully Toyota handles this better, given they’re facing a financial engineering crisis of their own with operating profits down to a mere 2.5% of sales: https://www.toyota-industries.com/investors/item/2025_annual... anyways
> Sato has claimed Toyota is in a “battle for survival” against Chinese automakers. Going forward, the company will have to loosen its infamously strict quality standards to cut costs and increase output.
Comment by hollow-moe 5 hours ago
You can safely assume it's only getting worse until proven otherwise.
Comment by altairprime 5 hours ago
It’s infuriating to see that if Toyota would just stop trying so hard to sell cars, they wouldn’t be at risk of this. Something like 90% of their sales profits on a 25% markup from production cost are spent on marketing to get each sale?! That reeks of the same kind of desperation to show growth in growth of profits that BMW is showing, so they’re definitely in the at-risk category now.
Comment by SilasX 2 hours ago
https://news.ycombinator.com/item?id=15940144
Thanks to altairprime for mentioning it first:
Comment by altairprime 1 hour ago
The internal debate around the Mr. Robot events was even more fiery than the public reaction, and while the Corporation has busily continued enshittifying, that does not excuse dismissing the Foundation’s critique of auto manufacturers. You’re not only confusing two entirely separate business entities that are formally operated apart from each other, that would risk 501(c)(3) revocation if they fail to maintain that chasm — you’re discrediting a serious and real breakdown of privacy violations on the grounds of hypocrisy.
Hypocrisy does not invalidate legitimate objections. It could, if these had been the same organization as you assumed, invalidate the stated and unstated motivations driving publication. Concrete facts and negative reviews present by an unpalatable and biased source may still be accurate and relevant. What motivation did you consider suspect here, and why do you feel should invalidated their claims regarding auto manufacturers? You could well be right, after all, and I’d rather consider your full viewpoint than dismiss it for being incomplete.
Comment by OptionOfT 4 hours ago
And what better way to do so by using this large space in a car?
Thank God they downloaded it over their own 4G connection, not the one I pay for (yes I got the message this morning in my iDrive 7 car...).
Comment by altairprime 4 hours ago
> More importantly, these advertising anti-features gravely - perhaps terminally - violate user trust. This event tells us that “Firefox studies” into a backdoor for advertisements, and I will never trust it again. But it doesn’t matter - you’re going to re-enable it on the next update. You know what that means? I will never trust Firefox again.
(6.5 years ago, 1385 comments) https://news.ycombinator.com/item?id=15941799
Comment by jjtheblunt 5 hours ago
No they most definitely are not.
They're marketed as high end, but their engineering is a tour de force of cost cutting behind the scenes.
I just got rid of my 2024 BMW i4 xdrive40, for an electric awd subaru-toyota-lexus joint effort platform (there are a few variations, all related in engineering) and it's like jumping several years into the future, including efficiency, which is roughly 25% higher in the japanese (more modern) cars, the handling dynamics on the japanese platforms are far more refined, and then vastly less shitty interior materials, except the BMW seating which was good.
I've driven BMW "high end cars" for about 11 years, and emphatically recommend looking at Audi, Mercedes, and Subaru/Toyota joint efforts, as well as Tesla and Rivian, depending on what you seek.
$0.02 from someone who spent a fortune and lived and learned.
Comment by pinkmuffinere 5 hours ago
> No they most definitely are not.
> They're marketed as high end, but their engineering is a tour de force of cost cutting behind the scenes.
Whether you personally like it or not has no impact on the product positioning. BMW is a luxury car brand [1].
Comment by jjtheblunt 4 hours ago
Comment by spwa4 4 hours ago
This reasoning makes the price it's own argument. It's supposed to be good because it's expensive and only because it's expensive. The car itself is beside the point (and the car's quality will of course soon be sacrificed by management to the insatiable gods of profit)
I'd rather have a good comfortable luxury car.
Comment by grvdrm 4 hours ago
Recents for me: 2020 X5 xDrive40i, 2023 M340 xdrive, 2026 i4 xDrive40i.
When I bought the X5, I tried all sorts of other comparable models, both higher and lower price/quality.
I thought Lexus SUVs drove like 1990's era Mercury Grand Marquis -- "refined" is one way of putting it. Mazda claims their cars are solid handlers but my experience with three of them is, well, meh - very model dependent. Volvo SUV handling - refined, but the vehicles feel large.
Long way of saying - I feel when driving BMWs that they drive as the brand describes them: the ultimate driving machine. Refined is not the first word that comes to mind, but not far down the list.
2026 i4 is awesome. I won't argue the range. Pretty pathetic but that car isn't my range warrior anyways.
Comment by jjtheblunt 3 hours ago
that's identical to my 2024 i4 xdrive40 (there's no i), _except_ the entire batch of i4 (i5,i7) built from late summer 2023 to early 2024 had faulty heat pump valve subsystems from Vitesco (subsidieary of Continental) and were basically all lemons. BMW never owed up or did a recall, but did multiple replacements of the subsystem until the cars stopped failing.
your 2026 is two years newer by model year than my 2024, so perhaps you've got a corrected design, as it happened after the model refresh in 2025.
Comment by tedggh 4 hours ago
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Comment by seemaze 5 hours ago
The car was in superb shape and I'm happy with it, but I knew immediately after driving it that it would be the last BMW I ever purchased. This just seals the deal.
Comment by lostlogin 5 hours ago
Why?
Comment by seemaze 4 hours ago
Also, many other automotive manufacturers have caught up and provide very nice driving experiences as well. There seems to be less differentiate BMW from any other 'nice' car these days. Well, except ads.
Comment by hollow-moe 5 hours ago
https://www.mozillafoundation.org/en/privacynotincluded/cate...
Comment by netsharc 5 hours ago
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Comment by reaperducer 5 hours ago
I don't want to watch videos while I'm driving.
In the previous software, you could at least move it somewhere unobtrusive; but the latest version only displays icons alphabetically. No re-ordering anymore.
† Volvos have "Google Built-In," the bastard stepbrother of Android Auto, which also has an app in the car so you can have the worst of both worlds.
Comment by itopaloglu83 5 hours ago
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Comment by WalterGR 7 hours ago
211 points | 148 comments
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Comment by throwatdem12311 5 hours ago
That’s why they say not to “buy things and spend money on experiences instead ” and enshittify everything instead of creating new things. It’s not because an “experience” is actually better it’s because it’s easier to make one than make a useful or novel object.
Why make a new thing when you can just extract more money from people with less effort and there isn’t really anything to “make”.
The incentives are all wrong.
Comment by inigyou 5 hours ago
Comment by throwatdem12311 3 hours ago
I bought a speedboat a few years ago. And the memories I have been able to create with my friends and family because of it are irreplaceable. Fishing and camping trips, exploring areas only reachable by boat, etc…
Funko Pops? Meaningless plastic garbage. To me at least.
Boardgames and videogames? Hundreds of hours of entertainment I get to share with family and bond with my kids over. I have even purchased arcade cabinets of games I loved in my childhood that I now get to share with my own kids (on free play mode), and restoring the cabs has been a bonding activity with my kids.
There is nothing wrong with buying “things” if they can be used to create sentimental value.
I don’t need a deathbed to be able to look back and realize I missed out a lot because I didn’t want to buy a “things” at the time.
Humans have created sentimental value value out of objects for millennia. It’s human nature.
Comment by inigyou 2 hours ago
Comment by spwa4 4 hours ago
The ones not dying in a deathbed, or just a really crappy one, for example. When your environment constantly irritates or even hurts due to its quality, it is pretty rare to even spend and hour or two not thinking about that.
But most young people today have never experienced that. That's a good thing, but it leads to some very weird claims.
Comment by inigyou 4 hours ago
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Comment by theturtletalks 6 hours ago
The only solution I see is open-source but for cars, that’s a long ways out.
Comment by cogogo 5 hours ago
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Comment by epolanski 6 hours ago
Mind you, Chinese cars are often assembled in Europe and have to comply with all the safety laws etc, but at any price tier it feels you're getting a car that is 10k+ more expensive than it is.
And that's despite EU putting (non sense) sanctions on Chinese cars and components.
If Chinese were free to compete square and fair they would've long swallowed the European industry.
Like look at Volkswagen and what you get at 40k. A non base Golf, maybe?
It also grinds my nerves that European cars are less expensive anywhere but in Europe.
You go to US and they are like 15/20% less expensive.
Comment by kasey_junk 5 hours ago
The governmental/industrial coordination in China is quite literally un comparable to Western style industries so the western governments feel they have to protect their local industries.
This definitely hurts consumers in the short term, so the whole argument is about long term impacts.
Comment by inigyou 5 hours ago
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Comment by orwin 5 hours ago
I think the base golf is around 30k.
(Renault, fiat and Citroen are better priced than German cars if you don't mind staying in the low-end. You still have park assist, Google/Apple carplay and they are still good on the road, but they feel less luxurious.)
Comment by microtonal 5 hours ago
If I recalled correctly, we got a higher-specced Id.3 for around that price (yes new). It's a great car.
But I am grumpy now, because they added Play Integrity (strong) to their app (which is handy for monitoring charging, etc.) and now I cannot run it on GrapheneOS. They also cut API access for Home Assistant users. I think we are probably an invisible blip on the radar, but our next car probably won't be VW.
Comment by inigyou 5 hours ago
For consolation, China will probably suffer the same effect, in about 20 years when it has its own billionaire capitalists who control it (currently it has some but they don't control it, also they are first-generation billionaires who are stuck to the productive activity that made them wealthy)
Comment by mrtksn 5 hours ago
I mean, in Europe there are no drug or doctor advertisements and in US there is. In London or Brussels the outdoor advertisements are much more limited than what’s happening in Tokyo or Istanbul. Do Europeans miss out on medicine? Do London business do worse than Istanbul?
I suspect that there’s a case for getting rid of advertisements but on the other hand the advertisement agencies are responsible for some of the greatest advancements in AI and computing, so maybe that’s the utility after all.
Comment by throwaway85825 5 hours ago
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Comment by raverbashing 8 hours ago
I would drive straight back to the dealership and return it
Comment by grg0 6 hours ago
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Comment by sixtyj 5 hours ago
In-car adblockers would be nice.
Comment by pfdietz 8 hours ago
Comment by xvxvx 6 hours ago
They won’t even be doing this to push people to use public transport. It’s just regular enshittification by big brother.
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Comment by microtonal 5 hours ago
(I never wait three month though. If I call my GP, I have an appointment today or tomorrow. Same with our dentist, etc.)
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