YouTube ads are about to get even longer and they'll be unskippable

Most people do not seem to like pay to play, pay to “win”, etc and this falls either very close or in that category.

The long term economics seem questionable to me. Google can always turn up the heat a bit more with ads, charge more for the ads, play more of them, etc when they need to be more profitable. The only way they make more from premium subscribers is charging more and they will lose people each time they do. I guess technically they could make more if premium watchers viewed less content but there’s a pretty hard floor and I suspect the economics of it are much like soda fountains.

I’m afraid ultimately if premium becomes too large of a user base Google would need to turn it into an “ad-lite” experience to increase profits. Then we’re in an even worse place.

What minor controversy I have seen is a small minority that argue either 1. You shouldn't pay for YT Premium because it enables user-hostile business practices or 2. You shouldn't use ad-block because it's effectively "stealing."

[1] https://github.com/gorhill/uBlock/blob/master/MANIFESTO.md

I don't want give Google money for building a Mr Beast platform. I want the stuff Nebula does.

So I pay for Nebula.

Paying an advertising company to not show you ads doesn't make that company not an advertising company, and the problem is being an advertising company. It's corrosive to society and people.

> helps me skip in-content ads

So you get ads still! Whether or not they are from YouTube or the video creator is irrelevant. I thought paying was supposed to supplant needing to advertise to me during the actual video.

Ads are a toxic weight on everyone who views them.

I use ad-blocking as much as possible, along with things like SponsorBlock to skip such content within the video itself.

To address both the arrogant tone and the question itself: because sometimes people don’t have, don’t want to have or cannot use a computer connected to a TV.

Not everyone is a HN commenter with anger issues. Most of times these devices (TVs, streaming sticks and so on…) are used by normal folks that are not comfortable with computers.

As to whether every company buying ads is making a good investment, mileage may vary - but the blunt answer to your question is that yes, people do purchase things because they saw ads for it, the advertising economy is well understood. Companies like Google whose fortunes rest almost entirely on the known efficacy of advertising are not full of idiots who have never thought about whether or not ads actually work.

"Is an economy based on selling attention ultimately the most beneficial and productive one for all participants" is a separate question, but it's not the question you're asking.

One day you'll need to buy something outside your sphere of knowledge; a washing machine, drain cleaner, car tyres, whatever. The seeds of biased selection have already been implanted by years of conditioning.