Meta acquires Moltbook
Posted by mmayberry 6 hours ago
https://web.archive.org/web/20260310154640/https://www.axios..., https://archive.ph/igqsh
https://www.reuters.com/business/meta-acquires-ai-agent-soci...
Comments
Comment by ardeaver 4 hours ago
Comment by biznickman 3 hours ago
They didn't acquire Moltbook because of the software. Meta is far behind on the AI front especially as it applies to usage adoption. OpenClaw has begun showing new consumer use cases and Moltbook is directionally down a similar path.
They get the team that built it and have more people on the AI initiative who are consumer-centric.
I've watched Matt Schlicht from the team always experiment with cool new use cases of AI and other technologies and now him and Ben have a bigger lab with resources to potentially spawn out larger initiatives.
The lesson here is to spend less time focused on doing what you think is the right thing and spend more time tinkering.
Comment by bentt 1 hour ago
Comment by percentcer 2 minutes ago
Comment by gavinray 1 hour ago
It's a worse version of Claude Code that you set up to work over common chat apps, from what I gather?
Why would I not just use a Discord/WhatsApp bot etc plugged into Claude Code/Codex?
Comment by jacobra2 1 minute ago
1) accessibility to non-technical folks. For the first time, they are having the Claude Code experience that we've had as software engineers for some time now
2) shared, community token context. Many end users are contributing to one agent's context together. This has emergent properties
Comment by threecheese 58 minutes ago
Next, consider how you might deploy isolated Claude Code instances for these specific task areas, and manage/scale that - hooks, permissions, skills, commands, context, and the like - and wire them up to some non-terminal i/o so you can communicate with them more easily. This is the agent shape.
Now, give these agents access to long term memory, some notion of a personality/guiding principles, and some agency to find new skills and even self-improve. You could leave this last part out and still have something valuable.
That’s Openclaw in a nutshell. Yes you could just plug Discord into Claude Code, add a cron job for analyzing memory, a soul.md, update some system prompts, add some shell scripts to manage a bunch of these, and you’d be on the same journey that led Peter to Openclaw.
Comment by lucrbvi 1 hour ago
But a message bot + Claude Code/Codex would be the better version
Comment by joe_mamba 4 minutes ago
Non-technical people haven't even heard of OpenClaw or Github, let alone know how to use and deploy them. Non-technical people don't even know what OS their Samsung or iPhone is called.
If you can find something on Github and deploy it on your system, you're part of the technical crowd.
Comment by bmurphy1976 56 minutes ago
(Not that I endorse that. I find peoope doing such wildly irresponsible.)
Comment by criddell 1 hour ago
Comment by kaizenb 1 hour ago
Comment by tavavex 31 minutes ago
Comment by KaiserPro 27 minutes ago
If they land in the right org, they'll be allowed to maintain the open version (see https://www.mapillary.com/) However that's a rare outcome.
They'll be dumped in some org, and then bit by bit told that they can't do what they were doing before and now need to "forge alignment" or some other bullshit by posting on workplace.
They will need to deliver impact, But, as there are 3 other teams trying to do the same thing as you, you'll either be used as a battering ram by your org to smash the competition, or offered up as meat to save headcount.
Comment by cimi_ 3 hours ago
Who are comfortable releasing systems with horrible security, while proudly stating they never read the code? And with metrics that can be gamed by anyone, but that got reported to literally the entire world?
> The lesson here is to spend less time focused on doing what you think is the right thing and spend more time tinkering.
I'd say the lesson here is that clown world keeps on giving, but hey, maybe I'm just jealous ;)
Comment by ryandrake 3 hours ago
Comment by brentm 2 hours ago
Comment by DebtDeflation 2 hours ago
Comment by kaizenb 1 hour ago
Comment by CuriouslyC 3 hours ago
If Mark hired these people to do anything other than viral marketing, i.e. if he thinks they're visionaries who are going to make amazing apps, he's deluded.
Comment by samiv 2 hours ago
You can already see how the same thing has played out with computer games. With the modern engines such as Unity almost anyone can make a game. And almost everyone suffers.
And as a result there's now a million games most of which are poor quality asset flips. Everybody suffers, creators and consumers. Race to the bottom where the bottom has been reached. Prices are zero and earnings are zero.
If 15 years ago an indie game dev would allocate 80% to making the game and 20% to marketing etc. Today that will not get anything but it's much better to spend 20% on the game and 80% on the marketing, SEO optimization and attention harvesting. It's a shouting match where it's all about winning the shouting match not producing the best content.
Another race to the bottom.
Comment by armchairhacker 2 hours ago
Likewise these tools have enabled many more people to create vibe-coded slop, and may lead to more quality software (making it harder to stand out without marketing), but the best software will only get better.
Comment by sethops1 2 hours ago
Comment by armchairhacker 1 hour ago
The reason that “skill at making a fun game” doesn’t guarantee success is because there are so many fun games. Much less, if at all, because there is so many slop.
Comment by WA 2 hours ago
Comment by slumberlust 2 hours ago
There's never been a better time to be an indie dev. I'd rather have 1/1000 indie games be awesome than being force fed whatever storefront disguised as a game 'AAA' publishers poop out every year.
Just look at how slay the spire is doing up against marathon right now. Which of those was shouting the loudest? Highguard anyone?
Comment by PaulHoule 1 hour ago
It is true that the indy game market is brutal but it's always been brutal.
You don't really hear about a crisis at the indy game level though, rather at the AAA game level there is much of "we'd like to use our market power to take out the risk in game development" and then years later we realize they took out all the value before they took out the risk and now they're doomed.
Comment by toomuchtodo 2 hours ago
Comment by PaulHoule 1 hour ago
Comment by classified 1 hour ago
Whom are you kidding? This is about getting ads in front of eyeballs, nothing else.
Comment by liangzhihaver 3 hours ago
Comment by biznickman 3 hours ago
Comment by margin-dash 3 hours ago
Comment by tayo42 2 hours ago
Comment by RajT88 4 hours ago
Some dumb idea which just hits at the right moment and makes a bunch of money.
Comment by tartoran 4 hours ago
Comment by zooweemama 2 hours ago
Comment by matsemann 1 hour ago
Comment by fantasizr 4 hours ago
Comment by songshu 59 minutes ago
Comment by shadowgovt 4 hours ago
Meta just saw two engineers actually execute on the joke about "building Facebook in a weekend" except that it then really took off in its target niche and generated a ton of press.
I don't doubt that they're interested in the AI aspect, but I suspect that a significant contributor was that they demonstrated competence right in the middle of Meta's wheelhouse so why not just grab these guys?
Comment by entropicdrifter 3 hours ago
Comment by Marsymars 2 hours ago
Comment by alex1138 1 hour ago
Comment by ohyoutravel 3 hours ago
Comment by tired_and_awake 4 hours ago
Comment by wartywhoa23 3 hours ago
My exact state of mind since at least 2012 Mayan Flipocalypse.
Comment by tavavex 26 minutes ago
For the lack of a better word, this feels like cope. In the modern world, being rich easily covers any of those other 'downsides'. Rich people will have a far better life than I and probably many other people here ever will, despite what the situation is like in the rest of their lives.
Comment by Sivart13 4 hours ago
Comment by SoftTalker 3 hours ago
Worse, they are working for extreme sociopaths.
Comment by jmye 35 minutes ago
Comment by igleria 4 hours ago
Also you might not like being the type of person that builds moltbook. People you like might not like that type of person either!
No reason to feel bad.
Comment by RajT88 4 hours ago
Comment by oldestofsports 3 hours ago
This is somewhat of a myth though, in most cases, suddenly becoming rich is absolutely fantastic.
Comment by kubb 2 hours ago
Comment by igleria 1 hour ago
Comment by jrjeksjd8d 2 hours ago
Comment by PaulHoule 1 hour ago
Comment by jmye 37 minutes ago
Comment by mvc 2 hours ago
Comment by beAbU 3 hours ago
Comment by dubeye 3 hours ago
there is no shame in just doing the building software bit. but it does sound like you've built it up to be more than it is
Comment by gcheong 1 hour ago
Comment by Arcuru 1 hour ago
Comment by armchairhacker 2 hours ago
Because these projects are simple, there’s nothing stopping you from working on one alongside your day job building meaningful software. You can vibe-code something that actually tries to solve a real problem. You can vibe-code something interesting to learn how to generally use these tools. Although, don’t expect to get hired by OpenAI or Meta (or make any money off it).
Comment by browningstreet 4 hours ago
Comment by kseniamorph 2 hours ago
Comment by overfeed 2 hours ago
Comment by renewiltord 3 hours ago
Comment by carabiner 2 hours ago
Comment by dabedee 4 hours ago
Comment by Terr_ 3 hours ago
In other words, Facebook has a strong financial incentive to misrepresent (to ad-viewing customers, if not to investors) exactly how much social-ness is present to experience, and how much approval and attention the user gets from participating.
Soon everything will be The Truman Show.
Comment by tavavex 22 minutes ago
To me, this feels more like acquiring the name. Everyone's heard that 'trademark' so they want to have it so they could reuse it for whatever they make later.
Comment by jujube3 3 hours ago
Comment by neogodless 3 hours ago
Comment by swiftcoder 2 hours ago
Comment by rapnie 2 hours ago
Comment by michaelcampbell 4 hours ago
And yet, here we are.
Comment by dabedee 3 hours ago
Comment by ex-aws-dude 2 hours ago
I can see that becoming a viable new grift template
Comment by alex1138 2 hours ago
Comment by 3rodents 5 hours ago
> "The Moltbook team has given agents a way to verify their identity and connect with one another on their human's behalf," Shah says. "This establishes a registry where agents are verified and tethered to human owners."
So the impetus for the acquisition was either the verification technology or to hire someone who has worked on verifying agent identity.
Does anyone know what exactly Moltbook's technology is, the technology being described by Meta? I can't find anything on the website related to this. The only "verification" they seem to have is an OAuth connection with Twitter.
edit: I guess it's this https://xcancel.com/moltbook/status/2023893930182685183
Comment by neom 4 hours ago
Comment by koolala 2 hours ago
Comment by neom 2 hours ago
Comment by simonw 4 hours ago
Not sure I'd treat that as "a registry where agents are verified" that's worth acquiring but there you go!
Comment by 0cf8612b2e1e 39 minutes ago
Comment by richard___ 5 hours ago
Comment by px43 4 hours ago
Sending out a good post leads to a massive chain reaction of other agents who are interested in such things seeing the post, working through the concepts, and providing their own unique feedback which may or may not be valuable.
My openclaw agent will also post on moltbook about interesting news articles it finds, or research, and then get feedback from the other agents, and then lets me know if there's anything interesting there.
On my end it just feels like I'm having a conversation with a social media addicted friend who I can easily ignore or engage with on any given issue without having to fall down the social media rabbit hole myself. IMO this is a much more pleasant social media experience. No ads, no ragebait, no spam or reply bots trying to get my attention. Just my one, well trained, openclaw buddy.
Comment by Skidaddle 4 hours ago
Comment by wiseowise 4 hours ago
Comment by px43 2 hours ago
Comment by Melatonic 4 hours ago
Seems like it would be better to just remove those downsides (ads, ragebait, spam, etc) in the first place
Comment by saberience 5 hours ago
This is so trivial to break it's not worth anything. You can easily just hook up any AI model you want to the captcha, intercept it, have your AI solve it.
Or, you can just script it so if you do have an agent authenticated to Moltbook, you type whatever comment or post you want to your agent, then it solves the captcha and posts your text.
Basically, this method is as about as full of holes as a sieve.
Comment by A_Duck 4 hours ago
Comment by kaizenb 4 hours ago
The deal brings Moltbook's creators — Matt Schlicht and Ben Parr — into Meta Superintelligence Labs (MSL)
Comment by pizzathyme 1 hour ago
Comment by gadders 4 hours ago
We could have an AI Dang.
Comment by hmokiguess 3 hours ago
Comment by pwdisswordfishy 2 hours ago
Comment by abhikul0 5 hours ago
Comment by el_benhameen 4 hours ago
Comment by abhikul0 4 hours ago
Comment by yalogin 35 minutes ago
Comment by alberth 5 hours ago
Comment by koakuma-chan 2 hours ago
Comment by strongpigeon 2 hours ago
Comment by hedayet 2 hours ago
The posted price rarely reflects what founders actually receive after dilution, investor preferences, and stock vesting are factored in.
If you’re a founder, don’t let the acquisition narrative distract you from building a durable business.
Comment by game_the0ry 3 hours ago
He should probably hire a proper "number 2" (not someone political like sandberg) -- someone who "gets" the internet, like how he did when he was a harvard geek making a hot-or-not clone in his dorm room. I'm not sure acqui-hiring the moltbook founders is the move.
That being said, I think the one silver lining is that it seems like big-tech now has a willingness to hire people who actually ship things of value, like peter steinberger. Another nail in the coffin for leetcode, I hope.
Comment by eitally 3 hours ago
Comment by galaxyLogic 1 hour ago
If it knows it doesn't know something it can ask someone else, presumably some other LLM-agent, or actually a Reddit-like community of them. Just like people ask questions on Reddit?
I'd prefer an LLM which asks from someone else if it doesn't know the answer, than one that a) pretends it has the correct answer, or b) assumes and tells me the answer is unknowable?
I think it's a big idea. Why didn't they think about it earlier.
Comment by bluepeter 3 hours ago
Comment by bigyabai 3 hours ago
Comment by aj_hackman 5 hours ago
Comment by TSiege 4 hours ago
Comment by jonnat 4 hours ago
Comment by TheOtherHobbes 4 hours ago
Comment by macNchz 4 hours ago
Comment by ReptileMan 3 hours ago
Comment by dudeinjapan 3 hours ago
Comment by wavemode 3 hours ago
Comment by falcor84 4 hours ago
Comment by rockwotj 3 hours ago
I mean I also think this move doesn’t make sense, but I always find these type of comments interesting. Do people think they could do better in Mark’s shoes?
Comment by wiseowise 4 hours ago
Comment by wampwampwhat 5 hours ago
Comment by elAhmo 1 hour ago
OpenClaw was open source from the beginning.
Comment by tommis 4 hours ago
Comment by _pdp_ 2 hours ago
Anyway, our own bot is also on it but I am not sure to what end: https://chatbotkit.com/hub/blueprints/the-algorithms-favorit...
Comment by tylerchilds 5 hours ago
Comment by MainlyMortal 4 hours ago
Comment by RulerOf 4 hours ago
This has really started getting to me.
I used to really enjoy answering technical questions on Reddit when it was clear the asker was invested in a solution. That would come across as demonstrated understanding and competence, and it would be reflected in their writing.
The last several posts I thought to answer though clearly originated through a process of, "Hi ChatGPT, I want to solve a problem and haven't gotten anywhere asking you to do it for me. Please write a reddit post I can copy and paste..."
One of the telltale signs is that the post title will have poor grammar, but the post itself will be spotless, and full of bolded text emphasizing exactly what they need to stick into the AI tool to drive it in the direction they need.
Comment by eddythompson80 3 hours ago
The post was full of “this is not a scheduling conflict problem, this is a structural issue with the city”, “this is not me asking for a handout, this is struggling to survive within the system”
While I get that he might have written a paragraph of his experience, and asked ChatGPT to clean it up or reword it, it was just… whatever.
Comment by MainlyMortal 2 hours ago
Comment by RulerOf 11 minutes ago
Just brainstorming, but I suppose that account/karma farming is still useful for the people that do that sort of thing.
Engaging in a heavily on-topic way in larger niche subreddits is probably a really good way to get that done. There's always a motive and it's always money and it always idiotic.
I remember having a clear vision of how this tech was going to ruin communities on the internet. I really hate that it has mostly come to pass and there's no good way to fight it.
Comment by incognito124 3 hours ago
Comment by ashdksnndck 3 hours ago
Comment by ninth_ant 4 hours ago
But still not interesting.
Comment by tylerchilds 3 hours ago
Comment by runjake 5 hours ago
Comment by multisport 1 hour ago
Comment by tgrowazay 31 minutes ago
They need a good-enough LLM (llama) to cut content moderation costs, they need a good segmentation model (segment anything) for photo filters, AR/VR and photo/video content moderation.
For LLM frontier, they can wait it out to see AGI become a commodity they can buy after it is ready.
Comment by ramoz 3 hours ago
Moltbook was more of a meme - agents mostly orchestrated by users in the background.
Not something with motion like OpenClaw itself (with a real community).
Comment by hmokiguess 3 hours ago
Comment by ece 27 minutes ago
Comment by Topfi 1 hour ago
Have they? Did I miss something? Last I checked, there was no verification and most of the content shared from that site turned out to have been posted not by LLMs but rather (human) spammers, focused on Crypto grifts and creating hype.
Anyone more in this can happily correct me, but is there anything here of that sort, anything of value?
Compared to any prior social media acquire there doesn't seem a technically skilled team considering the exploits or an existing user base considering said user base is A) supposed to be bots by nature and secondly didn't even turn out to be that reliably, making this the first time someone wants bots and doesn't even get that.
Far is it from me to make strategic decisions for a company like Meta/Facebook, but the lack of a recent Llama release might merit more focus then spending on whatever this is.
Comment by zemo 2 hours ago
Comment by yk 4 hours ago
On one hand, yay automatization, on the other hand, I feel weirdly left out.
Comment by runjake 5 hours ago
Comment by runjake 3 hours ago
1. https://en.wikipedia.org/wiki/Social_bot#Meta
2. https://en.wikipedia.org/wiki/Dead_Internet_theory#Facebook
Comment by lxgr 5 hours ago
The article is paywalled for me, so I really hope it answers how this fundamentally impossible thing is supposedly achieved, or at least challenges it, instead of just repeating the assertion.
Comment by rippeltippel 4 hours ago
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Comment by mentalgear 5 hours ago
Comment by tasuki 1 hour ago
What? OpenClaw was not open source? And I'm similarly surprised OpenAI would help "open" anything...
Comment by moralestapia 5 hours ago
Does Mark not know this?
I know there's a big advantage in capturing the market early, but in this case Moltbook hasn't captured any of it ...
Weird. With Meta's backing it is going to be successful anyway, but this is something they could have developed in-house in like a weekend.
Comment by heathrow83829 4 hours ago
Comment by moralestapia 4 hours ago
Comment by add-sub-mul-div 4 hours ago
Comment by px43 4 hours ago
Comment by Skidaddle 4 hours ago
Comment by px43 2 hours ago
I think it's pretty obvious that if there was nothing valuable there, no one would be using it.
Comment by Bnjoroge 2 hours ago
Comment by rvz 4 hours ago
Comment by Cupprum 1 hour ago
With Meta focusing so much on social networks (Facebook, Messenger, Whatsapp, Instagram, Threads) acquiring the first social network for AI agents makes sense. They can fix the technical debt later.
Comment by femiagbabiaka 1 hour ago
Comment by nadis 6 hours ago
Interesting times!
Comment by EGreg 1 hour ago
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Comment by jacknews 4 hours ago
Thereby eating their competition, either by stifling upcoming competitors or to gain degrees of monopoly power by joining with peers.
What would the world look like if you you simply could not do that?
Comment by june-jule 5 hours ago
Comment by zvqcMMV6Zcr 5 hours ago
Comment by flymasterv 4 hours ago
Comment by dang 5 hours ago
This is in the FAQ at https://news.ycombinator.com/newsfaq.html and there's more explanation here:
https://hn.algolia.com/?dateRange=all&page=0&prefix=false&so...
Comment by lp251 4 hours ago
Comment by awedisee 5 hours ago
I'm down voting every post that requires me to pay or subscribe to read. I mean come on people.
Comment by setheron 3 hours ago
Comment by KellyCriterion 5 hours ago
:-D
Comment by adverbly 3 hours ago
Thanks Meta I needed a laugh!
Comment by koolala 3 hours ago
It only makes sense to me if they start offering users agents they control. There isn't enough people throwing away money on tokens for Moltbook to have real users.
Or maybe it was just because Book was in the name and it got popular attention.
Comment by throw310822 2 hours ago