French supermarket's Christmas advert is worldwide hit (without AI) [video]

I disagree; art both reflects and influences culture. If we don't discuss and explore the subtext of things, we're impacted without understanding, and that's never a good position to be in.

I think Brits tend to be more cynical than Americans, though, so it kinda tracks.

I guess that will speak to if you will find the ad funny or just depressing. I don't think the Ai helped either way.

As if people are not "cooking" the exact same food bought from these supermarkets.

I think the argument is “meat is murder because you can survive without it”. Maybe that doesn’t work for the wolf, but I mean, it’s literally a story being made up for a child, and animals in those are allegories for humans.

I can choose to not eat meat and live healthily, but I’m not going to feed only vegetables to a pet cat, who needs something different. To each what they need, as ethically as possible. When you can minimise harm, do.

Mushrooms are the fruiting bodies of fungus. Complaining about eating those is akin to complaining about eating apples; you’re not harming the tree.

Having to do things for-real also kept things grounded. Modern action movies are often cartoon-like with supposedly human characters stringing together super-human moves that’d leave a real person with dislocated shoulders, broken bones, and brain damage, because they’re actually just CG, no human involved.

[EDIT] OMG, or take Bullitt (1968) versus, say, the later Fast and the Furious sequels (everything past Tokyo Drift). The latter are basically Pixar's Cars with more-realistic textures. They're cartoons with live-action talking segments. Very little actual driving is depicted. Bullitt may have used the movie-magic of editing, but someone did have to actually drive a car, for every shot of a car driving. Or at least they had to set up a car with a dummy to convincingly crash. What you're seeing is heightened, but basically within the realm of reality.

Or take A Bridge Too Far. It's a bit of a mess! Make it CG and it'd be outright bad. But ho-lee-shit do they blow up a lot of stuff, like, you cannot even believe how much. And look at all those tanks and armored vehicles they got! And planes! And extras! Those are all 100% real! AND ALL THE KABOOMS! And it all looks better than CG, to boot. The spectacle of it (plus some solid performances) saves the movie. Make all the FX CG and it'd be crap.

Imagine a Jackie Chan movie with CG stunts. What is even the point. It'd be trash.

Nobody knows what involved AI and what didn’t. At the end of the day, if you care about your work, it shows.

It's because you haven't noticed. It's an observability bias.

people do more practical effects, they also miss the era of physical set filming[0], i personally am bored seeing the latest gpu able to create gazillions of whatever because i got the memo, gpu can do everything.. i get more magic seeing what people did with very few

don't get fooled by the "people reject evolution every time"

[0] technology can distort the focus onto the tool out of the art, films before had to arbitrate between various tricks to get a scene to work, now apparently people don't. they film bits and postprocess everything later, the tech allows infinite changes, but the cake has no taste

But for creative work? I think it matters a lot. You used the phrase "creating art." I don't think it counts as "creating" if there's no work going into it. Typing some words into a prompt box and getting a video out is not "creating," any more than doing an image search and printing out an image of a painting is creating a painting.

Printers are extremely useful devices, but they don't create art.

Unless you’re so young you just finished growing up, I find that unlikely. Sure, this ad isn’t visually revolutionary by today’s standards (nor does it need to be; it’s an ad, it’s not being played in theatres before the next Disney movie), but it’s still competent and has a ton of detail which surpasses earlier Pixar pictures.

Hard agree. It’s counterproductive to have that view, even, and it’s why many people give up on vegetarianism (“I wasn’t able to go all in cold turkey, so it isn’t for me and I’ll revert completely”).

If we're pedantic on the phrasing, the wolf could have already satisfied the demand by keeping a meat-based diet that simply excluded hedgehogs, since then he wouldn't eat everyone (just those who aren't a hedgehog). But the spirit of the complaint was clearly "everyone here is running away because they are personally afraid of being eaten". Which only included mammals and maybe some birds

And do what about it? People don't give a shit AI is replacing creators jobs same how people didn't give a shit automation or offshoring replaced blue collar jobs. Literally nobody cared when the actors and writers went on strike so nobody will care when they'll be replaced by AI.

Especially when the quality of human made entertainment has been on a steep decline over the last 10 years consumers will even cheer to see them replaced same how they cheered when they could buy higher quality Japanese made cars at lower prices.

No consumer complained 15 years ago when the VFX industry in LA was outsourced to Vancouver and London due to subsidizes [0], and no consumer complained when VFX in Vancouver or London was outsourced to India and China over the last 5 years. No one will complain when VFX studios leverage AI to create content and then maybe have around 20-30% of the remaining humans edit videos to be humanlike.

Ironically, the Trump admin proposed a tariff that would help bring VFX back to the US [1] but the same consumers who on here are complaining about AI and Offshoring are the same ones who opposed such a tariff. Of course, if the Biden or a hypothetical Harris admin did something similar, they would also be flamed severely.

And thus the cycle continues. You all will keep complaining, but will keep purchasing from Costco, Trader Joe's, Patagonia, etc, will keep consuming content from one of the handful of companies that have consolidated media, and will remain employed by tech companies that in some shape or form continue to help maintain this cycle.

Statistically speaking, the demographic on HN told blue collar workers in 2009-17 to "learn to code". Why should they have sympathy for you? And thus the cycle continues.

[0] - https://www.latimes.com/archives/la-xpm-2011-feb-01-la-fi-ct...

[1] - https://www.reuters.com/business/media-telecom/us-impose-100...

It is true!

And as a (very occasional) customer, I like that this company is signalling that it does not oppose inclusion and doesn't mind questioning "traditional values" (the wolf eating animals).

Many actors these days (both companies and political figures) are very much signalling the contrary, so some kind of signalling is absolutely useful.

Is that the way people say "advertising" these days?

People really don't care that much, especially when for something positive, original and funny somebody grumpy comes along and tries to drag discussion down their misery pit.